Laaffic focuses on serving global gaming industry clients, covering emerging markets such as Southeast Asia and Latin America. In daily operations, these gaming companies extensively use communication services like international SMS, voice verification, and marketing outreach, while cross-border fund settlement is also a critical link in their business operations.
As business scales expand, more gaming companies are starting to use stablecoins for cross-border settlements to reduce payment costs and shorten capital turnover cycles. For these enterprises, efficient and low-cost payment methods, like communication services, are foundational capabilities for global operations.
Based on this trend, Laaffic has partnered with Cregis, a digital asset infrastructure platform, to embed enterprise-grade digital asset payment capabilities into its existing service system, helping clients complete cross-border fund flows more smoothly beyond communication services.
Customer Needs Beyond Communication
Laaffic's core capability is helping clients reach global users. However, in actual business, clients need more than just communication outreach—when expanding into overseas markets, they also involve payment needs such as paying overseas service providers, receiving settlement funds from multiple markets, and managing multi-currency liquidity.
Traditional cross-border payment methods (such as bank wire transfers or SWIFT transfers) usually take 1-3 business days, with high fees and exchange rate losses. For high-frequency, small-amount cross-border fund flows, this method is inefficient and costly, contrasting with the immediacy of communication services.
Digital asset payments provide a new choice for enterprises. Under the premise of complying with local laws, regulations, and corporate compliance requirements, stablecoin settlement can help enterprises improve payment efficiency, reduce intermediary costs, and track fund status more clearly.
Embedding Payment Capabilities into the Communication Loop
In this collaboration, Laaffic quickly accessed Cregis's enterprise-grade digital asset payment infrastructure through APIs and SDKs, integrating digital asset payment capabilities into its own service system with almost no change to the existing product experience and business processes.
Instead of investing significant resources to build its own blockchain infrastructure, Laaffic chose to leave the underlying capabilities to a professional technical partner. Cregis provides core capabilities such as wallet infrastructure, on-chain payments, multi-chain support, and system maintenance, while Laaffic continues to focus on marketing growth products and customer service. Both parties leverage their respective strengths to jointly create a more complete and smooth global service experience for enterprise clients.
Since its official launch at the end of 2025, the application scale of this payment channel has continued to grow. As more enterprise clients adopt digital asset payments, the volume of digital asset payment transactions within the Laaffic platform continues to increase.
More importantly, this collaboration reflects an emerging enterprise digital asset application model: enterprises do not need to build every layer of infrastructure themselves, but rather integrate digital asset capabilities quickly into existing products and services through professional technical partners.
“As our clients continue to expand into global markets, flexible and efficient payment methods are becoming increasingly important. We wanted to introduce digital asset payment capabilities but did not want to take on the complexity of building and maintaining blockchain infrastructure ourselves. Cregis provided us with the necessary infrastructure support, allowing us to move forward quickly while continuing to focus on creating value for our clients.”
—— Anthony Shang, Vice President of Laaffic
“We are seeing a fundamental shift in how enterprise platforms perceive digital asset payments. In the past, digital asset payments might have been seen as an extra feature, but today they are becoming part of an enterprise's actual business capabilities. Cregis's role is to provide secure and efficient infrastructure to help enterprises quickly access digital asset capabilities while continuing to focus on their own products and customers.”
—— Shawn Yan, Founder and CEO of Cregis
Communication as the Foundation, Payment as the Wings—Making Global Operations More Complete
For gaming companies, communication outreach and fund settlement are two parallel needs in global operations. Through the partnership with Cregis, Laaffic has supplemented its communication and growth service system with the key capability of payment, allowing communication, user acquisition, and settlement to form a closed loop within the same service system.
In the future, Laaffic will continue to expand more service capabilities tailored to business needs around the actual operational scenarios of gaming clients. On the basis of communication and growth, it will gradually build a more complete and efficient global service ecosystem, allowing clients to focus more on their own business growth without having to switch between multiple service providers when expanding into global markets.
Source: McKinsey & Company, “Stablecoins in payments: What the raw transaction numbers miss” (2025).
About Laaffic
Laaffic is a Singapore-headquartered global marketing growth solution provider with over 20 years of experience in the communication and marketing fields. The company is committed to providing enterprises with integrated growth solutions covering user outreach, advertising, and performance optimization, helping clients improve global user acquisition efficiency.
In the communication field, Laaffic provides solutions such as SMS, voice, cloud call centers, and AI voice broadcasting by directly connecting to carrier networks in 200+ countries and regions, ensuring the stability, delivery rate, and compliance of global user outreach. In the advertising field, Laaffic provides advertising and media buying services on mainstream platforms such as TikTok and Facebook, using data-driven optimization to improve delivery results and help clients reduce user acquisition costs.
Currently, Laaffic has served over 5,000 enterprise clients and has won the SiGMA “Marketing Solution Provider of the Year” award for two consecutive years (2024, 2025). The company has also passed four international certifications: ISO 9001, ISO 27701, ISO 20000, and ISO 27001, continuously improving its quality management, privacy protection, IT service management, and information security capabilities.
About Cregis
Cregis, founded in 2017 and headquartered in Hong Kong, is a digital asset infrastructure platform for enterprises. Over the past nine years, Cregis has served more than 4,000 enterprise clients in over 50 countries and regions worldwide, including crypto exchanges, fintech companies, payment service providers, digital banks, brokers, and Web3 enterprises.
Centering on enterprise digital asset operational needs, Cregis has built a product system covering wallet infrastructure (WaaS), fund flow orchestration (Rails), and compliant custody capabilities (Custody), helping enterprises complete the full loop from asset storage and control, fund flow and operation, to governance and compliance management.
Among them, the core products Wallet-as-a-Service and Payment Engine have been widely used in enterprise-grade digital asset operation scenarios. As the demand for digital asset infrastructure continues to globalize, Cregis remains focused on one thing: helping enterprises use digital assets with stronger control, lower operational complexity, and better compliance capabilities.
