Connecting Global Markets through Communication Reach and Performance Growth: Laaffic Debuts at AWC Europe 2026
From July 9 to 10, AWC Europe 2026 was successfully held in Budapest, Hungary. As a high-profile industry event in the fields of European Gaming affiliate marketing and performance marketing, this exhibition brought together Gaming operators, affiliate networks, media buyers, traffic platforms, technical service providers, and growth teams from around the world to jointly explore how Gaming brands can build more stable and measurable growth paths against the backdrop of changing traffic environments, platform rule upgrades, and intensifying cross-market competition.
As a global communication and performance marketing service provider focusing on Gaming growth scenarios, Laaffic was invited to participate in this exhibition and conducted in-depth exchanges with on-site Gaming customers and industry partners around core growth capabilities such as ADS, SMS, and Voice.
During the exhibition, the Laaffic team shared solution experiences in scenarios such as Gaming advertising user acquisition, SMS and voice outreach, player activation, and recall, providing new ideas for Gaming brands to improve outreach efficiency and conversion quality in multi-market growth.
On one hand, the European market has a stable user base and high commercial value, with a mature affiliate and performance marketing ecosystem, forming a tight cooperation chain among advertisers, media buyers, affiliate platforms, and technical service providers. On the other hand, different countries and regions have differences in advertising regulations, player protection, identity verification, payment compliance, and marketing content. Brands must prioritize localization rules and risk control when expanding across regions.
In the on-site exchanges this time, many Gaming customers were concerned not only with “how to get more traffic,” but also with how to improve acquisition stability under a compliant environment, reduce delivery uncertainty, and enhance response efficiency in key scenarios such as registration, top-up, event participation, and recall. Competition in the European market is shifting from traffic competition to a comprehensive competition of channel stability, outreach efficiency, and refined operations.
Based on this background, Laaffic highlighted two services at this exhibition: SMS and voice communication services for player outreach and operational communication, and account opening and agency delivery services for advertising launch and execution efficiency. The two services are independent, serving the growth needs of Gaming brands at different stages, and both revolve around actual business scenarios.
Laaffic has long been deeply involved in SMS and voice communication services, providing global Gaming customers with product capabilities such as bulk SMS, AI voice mass calling, hang-up SMS, and cloud call centers. Through these communication tools, Gaming brands can establish more timely and efficient communication paths at different stages of the player lifecycle.
In registration and verification scenarios, SMS can be used for OTP verification, account login reminders, and security notifications, helping platforms enhance players' sense of account security and operational smoothness. In event operation scenarios, SMS and voice can be used for tournament event reminders, discount notifications, top-up reminders, and task recalls, enhancing players' perception of platform activities. In dormant player recall scenarios, AI voice mass calling and SMS reminders can increase outreach intensity, helping brands reactivate potential high-value players.
Compared to social media or advertising outreach, the advantage of SMS and voice lies in being more direct, more stable, and more suitable for operational nodes that require strong reminders. For Gaming brands, SMS and Voice are not simple information sending tools, but important communication infrastructure supporting player activation, retention, recall, and customer service.
At AWC Europe 2026, Laaffic highlighted its advertising business capabilities. For Gaming brands, platforms like TikTok and Facebook remain core channels for acquiring new players, but the execution chain after account opening often tests operational capabilities even more—from account auditing, qualification preparation, BM and homepage configuration, to budget top-up, creative approval, and delivery risk control, every link can affect startup efficiency and delivery stability, and differences in platform rules across different markets further amplify these uncertainties.
Laaffic's advertising business revolves around the delivery needs of Gaming customers, providing full-link support from account opening and budget top-up to media buying, advertising agency delivery, and performance optimization, helping customers launch delivery faster and continuously adjust strategies during execution. Among them, account opening services focus on reducing uncertainty during the startup phase, while agency delivery services provide professional support in budget allocation, creative testing, audience targeting, and conversion tracking, improving overall delivery efficiency and laying a stable execution foundation for subsequent acquisition and growth.
The clicks brought by advertising are just the starting point; whether players can be reached in a timely manner, player intentions identified, and players pushed to complete registration, top-up, replay, or become active again is the real key affecting growth quality.
Laaffic shared its solution capabilities centered on advertising resources and communication services on-site, and further understood the real needs of customers in different markets regarding acquisition costs, platform risk control, user response, and conversion follow-up. These exchanges not only deepened customers' awareness of Laaffic's product capabilities but also provided important references for subsequent service optimization closer to local markets.
At the same time, the company has passed four international certifications: ISO 9001, ISO 27701, ISO 20000, and ISO 27001, reaching the world's highest standards in quality management, privacy protection, IT services, and information security.
As a global communication and performance marketing service provider focusing on Gaming growth scenarios, Laaffic was invited to participate in this exhibition and conducted in-depth exchanges with on-site Gaming customers and industry partners around core growth capabilities such as ADS, SMS, and Voice.
During the exhibition, the Laaffic team shared solution experiences in scenarios such as Gaming advertising user acquisition, SMS and voice outreach, player activation, and recall, providing new ideas for Gaming brands to improve outreach efficiency and conversion quality in multi-market growth.
Focusing on the European Gaming Market: Compliance, Acquisition, and Conversion Efficiency Become Keys to Growth
As one of the important markets in the global Gaming industry, Europe has mature user payment habits, a deep sports culture, and high online entertainment penetration, while also possessing a complex and well-developed regulatory system. For brands planning to cultivate this region deeply, market opportunities and operational challenges coexist.On one hand, the European market has a stable user base and high commercial value, with a mature affiliate and performance marketing ecosystem, forming a tight cooperation chain among advertisers, media buyers, affiliate platforms, and technical service providers. On the other hand, different countries and regions have differences in advertising regulations, player protection, identity verification, payment compliance, and marketing content. Brands must prioritize localization rules and risk control when expanding across regions.
In the on-site exchanges this time, many Gaming customers were concerned not only with “how to get more traffic,” but also with how to improve acquisition stability under a compliant environment, reduce delivery uncertainty, and enhance response efficiency in key scenarios such as registration, top-up, event participation, and recall. Competition in the European market is shifting from traffic competition to a comprehensive competition of channel stability, outreach efficiency, and refined operations.
Based on this background, Laaffic highlighted two services at this exhibition: SMS and voice communication services for player outreach and operational communication, and account opening and agency delivery services for advertising launch and execution efficiency. The two services are independent, serving the growth needs of Gaming brands at different stages, and both revolve around actual business scenarios.
SMS + Voice: Efficient Tools for Player Outreach, Activation, and Recall
In Gaming operations, SMS and voice have always been communication methods with high outreach and high reminder attributes. Whether it is new player registration verification, account security notifications, event reminders, top-up reminders, or dormant player recall and high-value player follow-up, SMS and Voice can help brands reach players more directly at key nodes.Laaffic has long been deeply involved in SMS and voice communication services, providing global Gaming customers with product capabilities such as bulk SMS, AI voice mass calling, hang-up SMS, and cloud call centers. Through these communication tools, Gaming brands can establish more timely and efficient communication paths at different stages of the player lifecycle.
In registration and verification scenarios, SMS can be used for OTP verification, account login reminders, and security notifications, helping platforms enhance players' sense of account security and operational smoothness. In event operation scenarios, SMS and voice can be used for tournament event reminders, discount notifications, top-up reminders, and task recalls, enhancing players' perception of platform activities. In dormant player recall scenarios, AI voice mass calling and SMS reminders can increase outreach intensity, helping brands reactivate potential high-value players.
Compared to social media or advertising outreach, the advantage of SMS and voice lies in being more direct, more stable, and more suitable for operational nodes that require strong reminders. For Gaming brands, SMS and Voice are not simple information sending tools, but important communication infrastructure supporting player activation, retention, recall, and customer service.
Advertising Account Opening and Agency Delivery: Making Platform Delivery More Efficient and Stable
At AWC Europe 2026, Laaffic highlighted its advertising business capabilities. For Gaming brands, platforms like TikTok and Facebook remain core channels for acquiring new players, but the execution chain after account opening often tests operational capabilities even more—from account auditing, qualification preparation, BM and homepage configuration, to budget top-up, creative approval, and delivery risk control, every link can affect startup efficiency and delivery stability, and differences in platform rules across different markets further amplify these uncertainties.Laaffic's advertising business revolves around the delivery needs of Gaming customers, providing full-link support from account opening and budget top-up to media buying, advertising agency delivery, and performance optimization, helping customers launch delivery faster and continuously adjust strategies during execution. Among them, account opening services focus on reducing uncertainty during the startup phase, while agency delivery services provide professional support in budget allocation, creative testing, audience targeting, and conversion tracking, improving overall delivery efficiency and laying a stable execution foundation for subsequent acquisition and growth.
On-site Exchange: In-depth Communication Around Real Customer Needs
During the exhibition, Laaffic conducted face-to-face exchanges with teams from different countries and regions. Many customers noted that the current global Gaming marketing environment is shifting from “single-point delivery competition” to “full-link efficiency competition.”The clicks brought by advertising are just the starting point; whether players can be reached in a timely manner, player intentions identified, and players pushed to complete registration, top-up, replay, or become active again is the real key affecting growth quality.
Laaffic shared its solution capabilities centered on advertising resources and communication services on-site, and further understood the real needs of customers in different markets regarding acquisition costs, platform risk control, user response, and conversion follow-up. These exchanges not only deepened customers' awareness of Laaffic's product capabilities but also provided important references for subsequent service optimization closer to local markets.
Conclusion
Although AWC Europe 2026 has concluded, the growth competition in the Gaming market continues. Facing more complex platform rules, higher user operation requirements, and a more intense acquisition environment, Gaming brands need more professional and stable service support. In the future, Laaffic will continue to focus on Gaming scenarios, optimize SMS and voice communication as well as advertising account opening and agency delivery services, helping customers reach players more efficiently, acquire users stably, and steadily expand growth opportunities in different markets.About Laaffic
Headquartered in Singapore, Laaffic has over 20 years of experience in communication marketing. The company focuses on providing communication solutions such as SMS, voice, cloud call centers, and AI voice mass calling for the Gaming industry, with a monthly SMS volume of 2 billion messages, serving 5,000+ customers worldwide. With excellent product strength and customer practice, Laaffic won the SiGMA “Marketing Solution Provider of the Year” award for two consecutive years in 2024 and 2025.At the same time, the company has passed four international certifications: ISO 9001, ISO 27701, ISO 20000, and ISO 27001, reaching the world's highest standards in quality management, privacy protection, IT services, and information security.
