From May 26 to 27, local time in Armenia, the highly influential local gaming and digital marketing event——MAC Yerevan 2026, concluded successfully in the capital, Yerevan. This exhibition brought together industry decision-makers, technology providers, and traffic channel distributors from various regions to discuss how enterprises can build sustainable growth models in an environment of increasingly strict regulations and intensifying competition.
As a top global SMS and voice service provider, Laaffic was invited to participate, showcasing its full-link service capabilities centered on Short Message Service (SMS), Voice, and advertising performance marketing services. With direct connection resources to telecommunications operators worldwide and extensive local service experience, Laaffic received high attention and positive feedback from many partners due to its robust product strength and numerous successful cases, laying a solid foundation for future deep cultivation in the regional market.
Market Insight: New Growth Opportunities Under Compliance Transformation
As a member of the Eurasian Economic Union, Armenia has actively promoted the development of the digital economy in recent years, and its flexible regulatory policies have attracted many gaming and fintech companies. However, opportunities are accompanied by challenges——regulations for advertising and content compliance in various countries are becoming increasingly detailed, cross-border marketing faces the dilemma of policy fragmentation, user acquisition costs are rising year by year, and the effectiveness of traditional volume-buying models is gradually declining. How to effectively acquire users in a changing compliance environment has become a core challenge for companies operating in this region.
SMS + Voice: High-Reach, High-Interaction Engines for Existing User Activation
In Eastern Europe and the Caucasus region, SMS and voice communication remain the most stable and direct channels for user reach. Laaffic's SMS and voice solutions, with their high delivery rates and real-time interaction characteristics, have become the preferred tools for enterprises to activate existing users.
Laaffic has a complete product portfolio, including two-way SMS, AI voice broadcasting, flash call SMS, and cloud call center services. Two-way SMS supports multimedia content such as images, text, and GIFs, with response rates up to 20% and conversion rates of 8%. Two-way SMS integrated with AI technology can handle a large number of conversations simultaneously; a single intelligent agent robot's performance is equivalent to 10 human customer service representatives, ensuring 24/7 real-time responses for enterprises. The integrated solution of AI voice broadcasting paired with flash call SMS can achieve efficient user recall and reactivation at an extremely low cost.
ADS: Cross-Platform Advertising Account Resources to Help Global Expansion for New Customers
To meet the needs of enterprises for high-quality traffic and flexible placement, Laaffic has officially launched ADS services. This service provides global advertisers with cross-platform account resources and placement assistance, covering all vertical industries without any restrictions on use.
Core service items are as follows:
• Advertising Account Opening: Providing advertising accounts for mainstream platforms such as FB and TK, Business Manager, Fan Pages, and budget top-up services to help users quickly start advertising placement.
• Media Buying Support: A professional team assists in executing advertising placements and optimizing results, reducing the cost of trial and error.
• DSP Traffic Procurement: Programmatic traffic purchasing services, supporting tracking attribution and placement optimization to achieve precise reach of target groups.
• Performance Affiliate Marketing: Connecting advertisers and traffic providers, supporting various cooperation models such as CPA, CPC, and CPM, using a performance-based billing method.
Laaffic ADS has performed brilliantly in actual placement cases: Cumulative exposure reached 326K, reaching 4.29 million people, with a conversion rate of 12.5% and a click-through rate of 1.8%, building a stable, efficient, and large-scale advertising placement foundation for advertisers.
Deeply Rooted Locally, Serving Globally: Full Protection by the Armenian Team
Unlike most service providers who only use remote communication, Laaffic has a well-organized local team in Armenia, including senior business experts, operations experts, and technical R&D engineers. This means Laaffic can provide customers with face-to-face business negotiations, on-site technical support, and 24/7 real-time responses, truly implementing "local deployment, global support." With outstanding local delivery capabilities, Laaffic far exceeds its peers in areas such as customer response efficiency, regulatory adaptation, and customized development, and has now become the preferred communication and advertising partner for many Eastern European and Central Asian enterprises.
During the exhibition, the Laaffic team engaged in in-depth exchanges with several gaming operators and advertising agencies, and multiple cooperation intentions were successfully reached, symbolizing the market's dual recognition of Laaffic's SMS and voice communication services and ADS performance marketing business.
In the future, Laaffic will continue to focus on the compliance and growth needs of global emerging markets, continuously optimize SMS intelligent algorithms and the ADS account service system, and strengthen resource cooperation with regional telecommunications operators, striving to provide global partners with customized solutions that better fit local markets and drive sustainable growth.
About Laaffic
Headquartered in Singapore, Laaffic has over 20 years of experience in communication marketing. The company specializes in providing communication solutions such as SMS, Voice, Cloud Call Centers, and AI Voice Broadcasting for the gaming industry, with a monthly SMS volume of up to 2 billion messages, serving more than 5,000 customers worldwide. With outstanding product strength and a rich track record of customer service, Laaffic won the SiGMA "Marketing Solution Provider of the Year" award for two consecutive years in 2024 and 2025.
In addition, the company has obtained four international certifications: ISO 9001, ISO 27701, ISO 20000, and ISO 27001, reaching the highest global standards in quality management, privacy protection, information technology services, and information security.
